Apatinska pivara AD located in the town of Apatin was built
in 1756 and is today the biggest brewery in Serbia. The brewery
follows a long tradition. Its popular product is Jelen pivo
(deer beer). In 2003, Belgian-based brewing company Interbrew
bought 99% stake in Apatinska pivara. In 2004, Interbrew merged
with Brazilian beer company AmBev to form the new entity InBev,
which has since then been the majority stakeholder in Apatinska
pivara.
InBev is a true global brewer, with leading positions in
the Americas, Europe and Asia, and is ranked No. 1 or No.
2 in over 20 key beer markets around the world - more than
any other. InBev is a publicly traded company headquartered
in Belgium, and its origins date back to 1366. InBev's strategy
is to continue to strengthen its significant positions in
the world's major beer markets through organic growth, world-class
efficiency, targeted acquisitions, and by putting its consumers
first.
InBev has a portfolio of more than 200 brands, including
Stella Artois®, Brahma®, Beck's® and Leffe®, its four
global brands. It employs some 85,000 people and runs operations
in 32 countries across the Americas, Europe and Asia Pacific.
In 2004, InBev realized a revenue of more than 8.57 billion
€.
InBev was formed in 2004 when Interbrew and Companhia de
Bebidas das Américas (AmBev) combined to create what is now
the world's largest brewer, by volume, selling 202 million
hectoliters (hl) of beer and 31.5 million hl of soft drinks
in 2004 (pro forma figure for InBev plus AmBev). InBev has
an unparalleled global platform, and a market share, worldwide,
of close to 14%, in a balanced mix of developed and growth
markets. More is available on InBev
Corporate web site.
Fast facts:
Apatinska pivara AD is Serbia’s undisputed and growing
leader with 39% market share Serbia’s best and largest
brand: Jelen Pivo® 2.2 million Hl, Over 35% market share.
